7 Reasons You Should Consider Video Production

There is always another way to increase revenue for your company. Advertising campaigns, hosting unique events, social media activity, and more are all great ways to keep the income wheel spinning. However, one of the best ways to increase customers and reach more people is video production. Here are a few reasons you should consider a visual aid for your next product. 

1.  Conversion Rate

Impeccable sound, incredible visual quality, and undeniable content are what can make a viewer stay with your video. Not only does video hold a high conversion rate, it is an amazing way to help viewers understand the product. Understanding how a product works and what it can do helps the viewer become a potential buyer. 

Often viewers will share a well-made video thereby increasing the view rate which in turn increases the conversion rate. When potential customers respond well to a video they are more likely to respond to other products. While text and blog writing are great tools for conversion rates, video has a higher capacity for it. 

In fact, nearly 97% of video marketers state that videos helped in customer understanding and sales increased by over 70%. 

2.  Higher Investment Return

Rather than thinking of video production as an expense, think of it as a long term investment. 90% of information is processed visually which means customers will have an easier time understanding the information given through video production than simple text.

Your brand has the potential for stunning visuals, and these visuals will in turn increase traffic to your site and what you offer. Sales increase brings in greater revenue. In order to increase profits, video production can get you there. When you invest in a high-quality product, the return can be exponential. 

The greater your revenue, the more funds can be directed to better and greater products. Greater investment return means broadening plans for future aspirations. 

3. Shareability

Ever heard the term “Overnight Sensation?” Overnight sensations are caused by a sharable video that can be spread from one person to the next with easy access. Sites like YouTube, Twitter, Facebook, and Instagram all have easy ways to share information between one person and the next. 

Understanding what makes a good video is essential in breaking through the massive amount of content that is uploaded each day. Passionate, exciting, and honest videos can explode. Emotional connections forged through the visual media encourage viewers to share their experience with friends and family. 

The easier it is to share an experience with another, the better. Having the option to share directly from the site is an amazing opportunity. However, social media will always be the primary way to increase the view rate. The better the views, the more engagement, the more engagement, the more sales that can occur. The more sales, the more potential for loyal customers. 

5.  Target Audience

A great video is one that has appealing and compelling content. From the get go, a clear and concise message must be in mind. Who is your audience? What do you want to tell them? Narrowing down the message to be directed at a specific demographic greatly increases your chances of success. 

Having an audience to engage with regularly, helps fine tune the entire operation. Having a targeted group of people can keep things manageable, providing greater feedback, easier customer service, and swifter responses. 

6.  Comprehension

As mentioned previously, audience understanding towards a product improves by a large margin when accompanied by visual aid. A large majority of consumers often use videos to help make decisions when purchasing a new product. Seeing first hand how a product works often encourages sales and ensures customers that what is being offered can be delivered. 

7.  Brand Awareness

Video is one of the most shareable commodities out there. With easy access to your video from anywhere in today’s age, it is a simple matter for someone to share your production video with a friend. What better way to get your brand out there than to show off your creation? Not only is it a quick  way of spreading your brand awareness, it’s easy for new audience members to see just what you are offering in the least amount of time.

It is much easier to watch a video than to read an entire blog post. Having a video is a great way to increase your brand awareness. A video can help you reach a larger and wider audience. 

Get Started

Have any questions about Video Production? Our FAQ page may be just what you need. Want to create a unique video for your brand? Contact us to find out how we make your vision a reality. Need help with more than just video? Check out our services to see what else we can offer.