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Built Bar + Dual Pixel a tornado of genius on the big screen.

Lawrence M • December 13, 2024

A Blast from the past

Dual Pixel teamed up with Built Bar to create an engaging motion graphics video that showcases the delicious flavors of their protein bars. The concept revolved around a dynamic tornado of vibrant ingredients—such as nuts, chocolate, and fruit—being swirled together and packed into a Built Bar. This creative approach aimed to visually highlight the product's appeal while capturing the attention of potential customers.


The production process began with detailed storyboarding to outline the flow of the video. Our team utilized 2D animation techniques to bring the ingredients to life, ensuring that the bright colors and smooth transitions made the visuals both striking and appealing. To further enhance the viewer experience, we incorporated an upbeat soundtrack along with sound effects that complemented the animations, adding depth and energy to the final piece.


The completed video successfully captured the essence of Built Bar’s brand and drew an overwhelmingly positive response from viewers. The eye-catching visuals led to increased engagement on Built Bar's social media platforms, generating significant views and interactions. This project highlighted the effectiveness of motion graphics in elevating a brand's message, and Dual Pixel is proud to have contributed to Built Bar’s marketing success.

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Dual Pixel's video team collaborated with Built Bar, a local Utah company renowned for its innovative protein bars. Our task was to create an engaging motion graphics animation that effectively communicates the unique selling point of Built Bar's products: the use of REAL Cookie Dough.
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