lithium auto elixirs Case study

Lithium Auto Elixirs  case study

Building a brand from print to digital. Dual Pixel partnered with Lithium Auto Elixirs to revolutionize the auto detailing world.

PROJECT LEADS

Lawrence - Graphics

Michael - Photography

Shay - Video/Editing

WHAT WE DID
Brand Identity
Packaging
Social Media
Video

our objective was to design a brand to resonate with the car lover.

who is
Lithium?

Lithium Auto Elixirs is a team of detailers that has spent 20 years experimenting with different products and ingredients to come up with the best all-natural ingredients for the best car care products available.

Dual Pixel had the opportunity to help them get started from the very beginning, before they made a dollar Dual Pixel was planning with Lithium on how to sell their products online and offline.

The Products

From auto interiors to exteriors, Lithium has created solutions that have blown the competition out of the water. Lithium did not enter into the auto detailing world to look and act like the rest, they came to shake things up.

Lithium Auto Elixirs  Website

Lithium wanted a e-commerce website to sell directly from. Dual Pixel lead the design and development. We started off with a basic WooCommerce website, then we started selling in tandem with Amazon. 
Our main objectives for the website were:
  • Clean design and easy to use
  • Sell product
  • Sell the brand
We took the objectives to task and customers definitely noticed.
As soon as the orders came flyin' in, Dual Pixel consulted with Lithium and encouraged them to move to the e-commerce machine that is Shopify.

we were planning with Lithium on how to sell their products online before they made a single dollar.

    • Packaging

    Dual Pixel went above and beyond with the packaging. The owner and genius behind the products at Lithium wanted the packaging to be colorful, bright and break the mold of traditional auto detail packaging.

    Mission
    accomplished

    Needless to say the product packaging instantly helped set the brand apart from other auto detailing compounds. The vibrant colors look great on social media and stand out in a sea of grays, browns and monotones on the shelves.

    The vibrant colors look great on social media and stand out in a sea of monotones on the shelves.

    Detail and bail show

    Seeing the largely successful Dual Pixel video work on Badlands Rack Attack, Lithium decided to document how and why Lithium got to be a part of the auto detailing world.