7 Signs You Should Update Your Site

Does it feel like your website isn’t generating the traffic it once was? Wondering how to find the cause? Not quite sure where to start? We’ve compiled a list of seven reasons why your website might be in need of an update. 

Lack in Visual Appeal

With a world full of creative individuals art is often changing with each coming day. If you haven’t updated the style of your website within the last two or three years, you may want to consider doing so. 

Modern fashion and design are constantly changing to fit with what is currently popular and pleasing to the eye. If websites don’t align with current trends, it could appear outdated, which in turn will give the impression that the featured product may be as well. 

Not Mobile Friendly

If you don’t have a mobile-friendly version of your site, we highly recommend doing so. 81% of American’s own a smartphone and it is a widely known fact that we spend a lot of time on our phones. 

If a potential customer is interested in your product and decides to check your website on their mobile device, they will turn away if the site is not compatible. It requires much more work than they are willing to put in. 

Having a mobile-friendly site may increase engagement and draw greater interest. Keeping a website updated with the most popular methods of Google searching may increase your sales. 

Increased Bounce Rate

Noticed an increase in people leaving your site without taking action? Are they leaving quickly? An increase in the bounce rate indicates that something may have gone wrong on the website. Links could be broken, information outdated, slow loading pages, or as discussed before, an aging design. 

Page Speed

If your page loading time is more than 3 seconds, most visitors will often leave your site. If the bounce rate has increased this could be a large reason. Check the loading time, if it’s taking the site longer than the allotted three seconds, then it may be time to update the loading speeds.

Fast sites have increased traffic, increased traffic leads to more sales, more sales mean more customers, and so on. 

Have you had time to check out our page speed article? It shows you how fast our websites are compared to others.

Outdated Content

The internet is a great and wonderful tool to get information for almost anything anywhere. That being said, the information right at our fingertips is constantly being updated. New studies are done, new research conducted, new experiments, and discoveries. It is important that we do our best to keep up to date. 

If information is outdated and is no longer accurate it may show that you are not on top of your game. Outdated sites are often seen as a lack of passion and could give the impression that customer care is not a priority. Giving the proper care to the customer to ensure they get the proper information is a great opportunity to show your passion.

Navigation

Bounce rates are an easy way to check which areas of the site are difficult to navigate. Customer feedback on webpages also helps determine what is missing, what areas are hard to get to and more. 

Make sure that the site is navigated easily and quickly. The easier it is to move through, the more a visitor is likely to explore. This will help you ask “What other information could be offered to help them navigate through the website?”

SEO

SEO is very important for any website. Make sure that your SEO is up to date and using the latest techniques and standards provided by industry leaders. A few things you can do for SEO is to increase internal linking, track Google rankings, and aim for the snippet. If you want to learn more about SEO visit our article SEO tips for new businesses.

Get Started

Looking for a new modern design? Contact us and we can help get you started on improving your website. With our premium web services, we can help you in whatever way you need to get your site running it’s best.